paid for advertising online & on social media
We like to keep things really simple with our pricing so here it is:
- Your ad budget (what you want to spend on your actual adverts)
- Our management fee £130 + 20% of your ad spend (we don’t deduct this from your ad budget, it’s calculated and added to our management fee)
Frequently asked questions
Put simply, its those ads that you see at the top of search pages when you’re looking for something online. But you can also buy advertising on social media which can be very effective.
PPC and social media advertising are slightly different, but the general principles are the same. Research is the key to understanding who your audience is, where it is and what people are searching for. Once we have that data, we create the ads, apply a budget, the demographic data, keywords and everything else we need to do, and make your ad campaign live.
That’s a balance between your preferred budget and what you need to spend to bring traffic to your website. But don’t worry, if you have a modest budget we can create ad campaigns that will get you results. With a larger budget, we have more opportunity to bid on more important keywords and drive more traffic. So the cost is your ad budget, and a management fee for us to run your campaigns.
We use a specialist platform that utilises an element of artificial intelligence that collects and collates data depending on what the goals are, which we present to you, and also use to constantly improve your results.
We recommend setting up some goals that we can track. That might be to book a meeting or a demo, visit a particular page, or book or buy a product or service. That way we can measure whether people who are arriving at your website from your ads are doing the things that you want your ads to achieve. And that’s how we also understand your return on investment.